Ways to Make You Yogurt Store Stand Out From the Crowd

Written by Gelato Products.

Opening your own frozen yogurt shop can be a profitable and enjoyable venture. Not only are you providing tasty and healthy treats to people but you are also entering into one of the true growth industries in the food and beverage world. According to research from IBISWorld, the frozen yogurt market showed an annual growth of 20 percent from 2010 to 2015 and should continue to grow through 2020. People are buying frozen yogurt because it is delicious and provides an healthy, low-fat alternative to ice cream.

However, the popularity of frozen yogurt shops means that there is more competition than ever before. You need to do more than just have tasty yogurt to ensure that your shop is a success. Here are a few ways that you can have your frozen yogurt shop stand out from the crowd:

Personalize Your Products: You need to make sure that your branding extends even after your customers leave your business. One way to do this is to make sure that your frozen yogurt cups, drinks and other products have your name brand and logo on them. When your customers take your products outside of your store, other people will see them enjoying them and want to know where they got it from.

Offer More Than Just Yogurt: People might come to your store for frozen yogurt but that doesn’t mean they won’t also buy other items while they are there. You can buy paper coffee cups and offer coffee to your customers. Or perhaps they might like healthy snacks like granola bars. The possibilities are endless.

Use High End Products: It can be tempting to skimp on the utensils and other disposable items that you’ll need to run the daily operations of your frozen yogurt shop. However, there is a downside to only buying the lowest-quality items. Customers can tell when you are using cut-rate bowls, spoons and white paper cups and it reflects negatively on your shop. You want patrons to associate your products with quality so make sure that every aspect of your operations reflects this.

Embrace New Technology: One way that you can make your frozen yogurt shop seem fresh and exciting is to use new technology. You can allow people to place orders online to be picked up immediately, for example. Or you can install state-of-the-art machines that automatically dispense just the right amount of yogurt.

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Gelato Products is a provider of high-quality supplies to shops selling frozen goods such as gelato, yogurt and ice cream. They offer low prices and can do customization on supplies.